1xBet announced as the new Official Regional Partner of LOSC Lille


1xBet, one of the world’s most popular bookmakers, has added another feather to its cap as they have become LOSC Lille’s Official Regional Partner in Africa for the next three years. The terms of the deal make the betting company LOSC Lille’s partner in North, Middle East and South Africa.

This deal has given 1xBet the rights to use Lille’s logo and other images of its players in all of their promotional activities in the region. 1xBet‘s advertisements can also be seen on LED boards during Lille’s top matches in Ligue 1, and the partnership will be actively promoted across all social networks as well.

Alex Sommers, a spokesperson for 1xBet, was glad to announce the partnership and said that this deal is just another important step for the betting company in its efforts to support football at all levels.

Sommers also went on to talk about Lille and its huge fanbase. And how 1xBet aims to provide their fans with a whole new betting experience while supporting their club.

However, this is not the first partnership that 1xBet has established with a French club. The company also became the official partner of Ligue 1 Champions Paris Saint-Germain previously.

1xBet is a renowned bookmaker with a presence all across the globe. They operate directly and through its franchise partners in more than 50 countries in Europe, Africa, Asia and Latin America.

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About 1xBet

1xBet is a world-famous betting company with over 15 years of experience. Brand customers can bet on thousands of events in over 60 sports. In addition, the company’s website and app are available in over 60 languages.

1xBet cooperates with well-known sports clubs and organisations: Barcelona, Italian Serie A, CAF and others. In addition, 1xBet’s partner portfolio includes popular esports organisations such as Team Spirit, K23, Tundra Esports, OG Esports and MiBR. The bookmaker has repeatedly become a nominee and winner of prestigious awards, including IGA, SBC, G2E Asia, EGR Nordics Awards and others.

About LOSC Lille

LOSC Lille is one of the most successful clubs in France. The team has won the national championship 4 times and has had another 11 top three finishes. LOSC Lille has won 6 French Cups and won the 2021 French Super Cup. The club has participated in the play-offs of European cup competitions more than once. In the 2006-2007 and 2021-22 seasons, LOSC Lille reached the Round of 16 in the Champions League.

Stars such as Eden Hazard, Pierre-Emerick Aubameyang, Gervinho and Dimitri Payet have played for LOSC Lille in various capacities. And now, European champion Jose Fonte and one of the most productive forwards of Ligue 1 Jonathan David are squad members.

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